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Sessions are reportedly fully booked within minutes and hundreds have signed up for regular alerts.
To drive engagement further, as soon as a booking has been made the user receives reminders and messages from influencer fitness instructors.
The Adidas women’s chatbot is an extension of the physical space, which also helps to ensure that all information within it is timely and relevant.” In the first two weeks alone 2,000 people signed up to participate, with repeat use at 80%.
Retention after week one was 60%, which the brand claims is far greater than what could have been achieved with an app.
In the event that you feel weird about pillow-talking a robot, the bot’s kind enough to offer you a ready-made phrase.